Restaurant Digital Menus
In 2013 one of Russian leading IT Software distributors for Hospitality sector requested Studio Digital Marketing to perform a full-scale marketing campaign for their innovative Software Solution, called eMenu, which turned iPads and Android Tablet PCs into interactive menus for Restaurant and Cafes.
We developed from scratch a modern and informative website, paying particular attention to copyrighting and Search Engine Optimization aspects. As a result, even after more than 5 years after its release, eMenu website is still in top 3 ranking by Google in the world, attracting more than 500 unique visitors every day.
As a part of our commitment Studio Digital Marketing prepared 5 promotion videos describing in all the features of eMenu digital menu. We started with a video dedicated to restaurant Guest experience. However, our largest priority was to demonstrate how exactly iPad based digital menu can revolutionize Hospitality and increase Restaurants’ revenues. Main audience of these videos are business owners. So, we made sure that our video ads unveil the concept of this innovative solution from restaurant management point of view.
In addition to Digital Services and Media Production activities, Studio Digital Marketing arranged participation of eMenu brand in several leading industry exhibitions and made sure that our Customer’s booth stood out and attracted visitors, as well as provided photo and video coverage of the event.
We are glad to state that since its launch in 2013, eMenu got successfully deployed in more than 700 restaurants and cafes in Russia and CIS countries and we are proud to add value and be part of this success.